The poster for the film The Martian, based on Andy Weir’s novel, directed by Ridley Scott and starring Matt Damon, reads “BRING HIM HOME” The phrase drives the plot and prompts rival nations to cooperate Like the moon landing of 1969, untold millions of people planetwide were captivated with a cohesive message
What drives people, companies, whole populations, to industry and innovation?
The answer is one word and all-encompassing:
L Ron Hubbard detailed his findings on the integration of purpose and PR in an article titled PR AND PURPOSE:
“Programs are written to achieve a purpose”
“To coordinate, one must have a purpose