Marketing

Another Type of Marketing

Another Type of Marketing

Do you work hard to make your company stand out from the competition? Over the years you’ve probably been given several tools on the subject of marketing, but let’s take a different look—some “DO NOT’s” of marketing that maybe you’ve overlooked. There are many ways to...

Your 24-Hour Sales Rep

Your 24-Hour Sales Rep

After having designed and gotten online over 2,000 websites, including sites for Fortune 500 companies and federal government agencies, I’ve seen just about everything that can be done, both good and bad. And while the errors may be glaring to someone who knows all...

The Power of Positioning

The Power of Positioning

My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...

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