Quote of the day
“And the only ones even worse are those who work endlessly to make things go wrong and prevent anything from going right and oppose all efforts instinctively.
“Fortunately there are a few around who DO make things go right in spite of everything and anyone.”
—L. Ron Hubbard
THE SUPREME TEST
Overcome the “Invisible” Revenue Killer
Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . . Speed. How fast your company ships...
How a Bad Idea Sprung Success That is Helping to Save the Ocean
What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years. Back in 2013,...
Business Advice from a Knockout Artist
In the fifties, George Foreman grew up in the slums of Houston, Texas. He dropped out of school in the ninth grade and ran with street gangs. A life of crime was written in the stars. Today, George is worth $300 million. What went right? George Foreman is a raging...
Old Spice—This Ship Still Sails the Ocean
Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a...
Hiring 101: How to Find the Qualified Candidates without Violating Their Rights
Hiring is key to any organization’s expansion. As L. Ron Hubbard wrote in his article “GROUP SANITY,” “Letting people INTO the group at large is the key to every great movement and bettered culture on this planet. . . . Thus inclusion is a major point in all great...
The Sweet Taste of Success: The Rise of Halo Top
A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.” The history of public relations (PR) and marketing is strewn with monumental...