Articles

sandcloud-article.jpg
23September 2018

How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years....


READ MORE
28August 2018

Test

Business Advice from a Knockout Artist...


READ MORE
foreman-article.jpg
26August 2018

Business Advice from a Knockout Artist

In the fifties, George Foreman grew up in the slums of Houston, Texas. He dropped out of school in the ninth grade and ran with street gangs. A life of crime was written in the stars. Today, George is worth $300 million. What went right? ...


READ MORE
old-spice-article.jpg
20August 2018

Old Spice—This Ship Still Sails the Ocean

Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a story in super-successful promotion....


READ MORE
grandcentr_5b61e6dbe84db9188631533146347.jpg
01August 2018

Hiring 101: How to Find the Qualified Candidates without Violating Their Rights

Hiring is key to any organization’s expansion. As L. Ron Hubbard wrote in his article “GROUP SANITY,” “Letting people INTO the group at large is the key to every great movement and bettered culture on this planet. . . . Thus inclusion is a major point in all great organizations.”...


READ MORE
halotop-article.jpg
12July 2018

The Sweet Taste of Success: The Rise of Halo Top

A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.”...


READ MORE
retail-vs-online-article.jpg
27June 2018

Retailers Who Missed the Writing on the Screen

Sears, once king of retailers, is now a cash-starved shell whose future is in doubt....


READ MORE
mod-pizza-article.jpg
18June 2018

Superfast + Super Good = Supercool How MOD Pizza Cracked the Code

Who would start a new pizza chain in 2008 smack in the middle of the great recession? Answer: A bold and socially conscious husband-and-wife team from Seattle, who decided to innovate the traditional pizza experience for a new millennium. ...


READ MORE
_MrJim_5497 copy.jpg
21March 2018

The Secret Ingredients of Prosperity

Corralling Up Customers: The CEO and founder of MrJims.Pizza, Jim Johnson, used the Hubbard® Administrative Technology 
to grow his fledgling pizza parlor into a national franchise and an American favorite. ...


READ MORE
vinyl-revolution-article.jpg
20March 2018

The Artist-Driven Vinyl Revolution

From Thomas Edison’s 1877 machine that played back on a rotating cylinder to 167 million vinyl LPs sold in 1985, vinyl’s warm yet crisp analog sound was a casualty in the digital eclipse of the compact disc, downloading and streaming.1...


READ MORE
hat-history-article.jpg
04December 2017

The “Hat” throughout History: A Story of Efficiency

From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself....


READ MORE
reverb-article.jpg
21November 2017

Marketing 101: How One Company is Resonating and Reverberating in the Music World

Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening....


READ MORE
chocolate-article.jpg
26September 2017

Pittsburgh, the Pentagon, and Chocolate: One Family's Legacy

The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family....


READ MORE
jawbone-article.jpg
11September 2017

From $900 Million to Zero: When Is Too Much Simply Not Enough?

We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly....


READ MORE
plant-nite-article.jpg
26August 2017

Leadership Fundamentals: Local Impact, Global Scope

The phrase “Think Global, Act Local” rings true when seeking that elusive commodity called business leadership....


READ MORE
of 4 FREE articles left. Become a WISE member and get FULL access to all articles.