Articles

Ice-Cream-Maker Inventor: A True Game Changer

About 1.54 billion gallons of ice cream and related frozen desserts were produced in the U.S. alone in 2015 (most recent data).1 It is estimated that by 2022, the global ice-cream and gelato market will reach $89 billion.2 Can you imagine a world without ice cream? But who invented the first ice-cream maker? How did that one invention impact the production of ice cream and affect society?...

beMatrix: the European Award-Winning Company Reveals Its Formula for Success

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From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

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Meccano: A Hundred Years and Still Building

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Compassion vs. Corporation—How Repurpose is Fueling Global Change

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From Rebel to Multimillionaire—A Recipe for Success

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Shofur—from Zero to Five Million Miles

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Innovation & Invention—from the Himalayas to Detroit

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Trader Joe’s—Good Vibes, Good Buys

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Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . ....

How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years....

Business Advice from a Knockout Artist

In the fifties, George Foreman grew up in the slums of Houston, Texas. He dropped out of school in the ninth grade and ran with street gangs. A life of crime was written in the stars. Today, George is worth $300 million. What went right? ...

Old Spice—This Ship Still Sails the Ocean

Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a story in super-successful promotion....

Hiring 101: How to Find the Qualified Candidates without Violating Their Rights

Hiring is key to any organization’s expansion. As L. Ron Hubbard wrote in his article “GROUP SANITY,” “Letting people INTO the group at large is the key to every great movement and bettered culture on this planet. . . . Thus inclusion is a major point in all great organizations.”...

The Sweet Taste of Success: The Rise of Halo Top

A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.”...

Retailers Who Missed the Writing on the Screen

Sears, once king of retailers, is now a cash-starved shell whose future is in doubt....