Articles

The Sweet Taste of Success: The Rise of Halo Top

A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.”...

Superfast + Super Good = Supercool How MOD Pizza Cracked the Code

Who would start a new pizza chain in 2008 smack in the middle of the great recession? Answer: A bold and socially conscious husband-and-wife team from Seattle, who decided to innovate the traditional pizza experience for a new millennium. ...

Raising Prices in a Bad Economy

When currency exchange rates go down, small businesses often make mistakes in setting prices, which can lead to serious problems. This article contains practical advice on what to do in such a situation. We must think of inflation as an economic condition that will persist for some time and, most likely, get worse. Thus, trying to “wait it out” is a bad strategy....

Motivate Your Team in 30 Minutes

What should you do when your team’s motivation suddenly drops? How do you revitalize your juniors with positive energy?...

The Wells Fargo Scam Makes Mockery of Money

To operate in business requires a better understanding of money, especially when those about you cause loss of confidence in money—as money is only an idea....

Catastrophe and Raw Survival in the Age of Unicorns

[UNICORN: A tech startup that reaches a $1 billion market value as determined by private or public investment. The term was originally coined by Aileen Lee, founder of Cowboy Ventures.1]...

How to Bring About a More Orderly and Productive Work Environment

Is your workplace in need of increased efficiency, productivity and prosperity? There are many vital tools that must be in use to make this happen, and one of those tools, believe it or not, lies in having a disciplined and orderly system. And what exactly do I mean by that? Let me give you an example to illustrate it clearly....

Anna Bissell—America’s First Female CEO and Why She Was a Sweeping Success

Who had it better—the turn-of-the-century executive or today’s tech-savvy managers? Without a doubt, the workplace of yesterday had its drawbacks—from working conditions to lack of technology, and of course the horse-and-buggy transport system was a bit slow. But then again, there were certain advantages to the lack of electronic interruptions generated by cell phones, text messages and e-mails (and rush hour just wasn’t much of a problem)....

How to Maximize Company Longevity Through Organization

In the previous article in this series, “Proper Organization Is the Fountain of Youth in Company Longevity,”we described how faulty organization contributed to the ultimate demise of Pan Am, the once monolithic giant of the skies. The airline’s reign lasted throughout most of the twentieth century; but after the retirement of its president Juan Trippe in 1968, internal mismanagement led to the company downsizing itself into bankruptcy in 1991....

Tips & Tools: A Tip Regarding Executives

Competent and loyal executives are solid gold to a business owner. The following is a vital tip you can use as an executive yourself—and with your junior executives—to help them create a more effective team....

Tips & Tools: Finish What You Start

Ever found yourself going off in all directions at once? Ever experienced what the Red Queen, of Alice in Wonderland fame, once said: “…it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” Then you need to finish what you start....

Proper Organization is the Fountain of Youth in Company Longevity

What do Lloyd’s of London, Japanese construction company Kongō Gumi, Swedish newspaper Post-och Inrikes Tidningar, and Canadian retailer Hudson’s Bay Company all have in common?...

The Missing Function Costing You Floods of Qualified Prospects

You hear people talking about needing more leads all the time. It’s practically a common denominator of business owners that they talk about needing leads. However, it isn’t just any leads that they want. They want “qualified” leads—the ideal type of prospect for that company....

How to Utilize Surveys

In the previous article in this series (How Not To Fall Off A Cliff: Surveys In Today’s World), we covered two correct application of the concepts as laid out in L. RON HUBBARD’S ARTICLE OF 2 SEPTEMBER 1979, SURVEYS ARE THE KEY TO STATS. “To find out what people want or will accept or believe, one does SURVEYS.”...

How To Break Free of a Bad Economy

This article is a follow up to the previously released “Breaking Free of a Bad Economy” to help you overcome business and market challenges....