Articles

old-spice-article.jpg
20August 2018

Old Spice—This Ship Still Sails the Ocean

Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a story in super-successful promotion....


READ MORE
grandcentr_5b61e6dbe84db9188631533146347.jpg
01August 2018

Hiring 101: How to Find the Qualified Candidates without Violating Their Rights

Hiring is key to any organization’s expansion. As L. Ron Hubbard wrote in his article “GROUP SANITY,” “Letting people INTO the group at large is the key to every great movement and bettered culture on this planet. . . . Thus inclusion is a major point in all great organizations.”...


READ MORE
mod-pizza-article.jpg
18June 2018

Superfast + Super Good = Supercool How MOD Pizza Cracked the Code

Who would start a new pizza chain in 2008 smack in the middle of the great recession? Answer: A bold and socially conscious husband-and-wife team from Seattle, who decided to innovate the traditional pizza experience for a new millennium. ...


READ MORE
vinyl-revolution-article.jpg
20March 2018

The Artist-Driven Vinyl Revolution

From Thomas Edison’s 1877 machine that played back on a rotating cylinder to 167 million vinyl LPs sold in 1985, vinyl’s warm yet crisp analog sound was a casualty in the digital eclipse of the compact disc, downloading and streaming.1...


READ MORE
hat-history-article.jpg
04December 2017

The “Hat” throughout History: A Story of Efficiency

From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself....


READ MORE
reverb-article.jpg
21November 2017

Marketing 101: How One Company is Resonating and Reverberating in the Music World

Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening....


READ MORE
chocolate-article.jpg
26September 2017

Pittsburgh, the Pentagon, and Chocolate: One Family's Legacy

The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family....


READ MORE
jawbone-article.jpg
11September 2017

From $900 Million to Zero: When Is Too Much Simply Not Enough?

We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly....


READ MORE
plant-nite-article.jpg
26August 2017

Leadership Fundamentals: Local Impact, Global Scope

The phrase “Think Global, Act Local” rings true when seeking that elusive commodity called business leadership....


READ MORE
personnel-tacos-article.jpg
28July 2017

Zealous Users, A Burrito Truck, Parkour—A Glimpse into the Culture of Slack

One company, ironically called Slack, with a firm grip on its mission and market, was the fastest startup to elicit the elusive $1 billion valuation....


READ MORE
mans-best-friend-article.jpg
19July 2017

Man's Best Friend: A High-Tech and Human Approach

Rover is an online marketplace for canine care, changing the pet services game—and they do it through know-how, policies based upon compassion, and setting the bar high....


READ MORE
word-of-mouth-article.jpg
27June 2017

Word of Mouth: Your Ticket to Epic and Legendary!

Word of mouth is the Golden Ticket, the Lotto Jackpot and the Holy Grail all rolled into one righteous package that in its purest form costs absolutely nothing....


READ MORE
burnout-sales-article.jpg
16June 2017

How Not to Burn Out in Sales!

So, you think you want to be a salespeep or you already are one and don’t know what to do with yourself? Salespeople often take a bad rap and it is so easy to burn out. There are promises galore of making the big bucks and cashing in. And then there are the realities of failed closes and going down the tubes. Salespeople live on the edge, on the very precipice of life, because they are empowered to move the goods, prime the pump, get the products out there. In doing so, they run the gamut and come up with all kinds of ways to “change” the system and make the big bucks. Salespeeps often make the big screen and are “celebrated” in the movies....


READ MORE
eyeglasses-article.jpg
14June 2017

The Magic of Surveys: How Warby Parker Disrupted the Eyeglass Monopoly

In this David and Goliath story, David wears stylish, quality eyewear that he got for $95....


READ MORE
copywriting-comm-article.jpg
05June 2017

Copywriting & Communication: Cutting through the Chaos

In an oversaturated digital landscape, can you communicate with class and get the desired results?...


READ MORE
FP-tips-article.jpg
26May 2017

Financial Planning Tips Applied to a Megabit-per-Nanosecond Economy

The mantra “MAKE MONEY!”—central in our minds and nightmares; motivating millions to do work they don’t necessarily love, burning a candle at midnight and rising before dawn....


READ MORE
of 4 FREE articles left. Become a WISE member and get FULL access to all articles.