Articles

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17March 2017

The Facts on Fake News—the Art and Anatomy of Lying

The buzzword right now—highjacked by all sides—is “fake news.” The phrase is being run through the political hyperbole machine with the power knob at maximum....


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29March 2017

Bringing the Cyber-Tsunami in a Sea of Digital Noise

Our communication channels are oversaturated, and quite factually the minds of millions are utterly overloaded. How can your voice be heard with clarity amidst the steady drone?...


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06April 2017

Marketing Make or Break: Being Someone Else While Still Being You

Getting a new business going is a fishing trip through shark-infested waters. But if you can see the world as a shark sees it, you up your chances of making it to higher ground, and ultimate victory....


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20May 2017

"Think Outside the Box!" Worn Out Buzzwords or Clarion Call for Sanity?

“Think Outside the Box!” Worn Out Buzzwords or Clarion Call for Sanity?...


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04December 2017

The “Hat” throughout History: A Story of Efficiency

From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself....


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21November 2017

Marketing 101: How One Company is Resonating and Reverberating in the Music World

Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening....


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26September 2017

Pittsburgh, the Pentagon, and Chocolate: One Family's Legacy

The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family....


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11September 2017

From $900 Million to Zero: When Is Too Much Simply Not Enough?

We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly....


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26August 2017

Leadership Fundamentals: Local Impact, Global Scope

The phrase “Think Global, Act Local” rings true when seeking that elusive commodity called business leadership....


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28July 2017

Zealous Users, A Burrito Truck, Parkour—A Glimpse into the Culture of Slack

One company, ironically called Slack, with a firm grip on its mission and market, was the fastest startup to elicit the elusive $1 billion valuation....


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19July 2017

Man's Best Friend: A High-Tech and Human Approach

Rover is an online marketplace for canine care, changing the pet services game—and they do it through know-how, policies based upon compassion, and setting the bar high....


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27June 2017

Word of Mouth: Your Ticket to Epic and Legendary!

Word of mouth is the Golden Ticket, the Lotto Jackpot and the Holy Grail all rolled into one righteous package that in its purest form costs absolutely nothing....


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16June 2017

How Not to Burn Out in Sales!

So, you think you want to be a salespeep or you already are one and don’t know what to do with yourself? Salespeople often take a bad rap and it is so easy to burn out. There are promises galore of making the big bucks and cashing in. And then there are the realities of failed closes and going down the tubes. Salespeople live on the edge, on the very precipice of life, because they are empowered to move the goods, prime the pump, get the products out there. In doing so, they run the gamut and come up with all kinds of ways to “change” the system and make the big bucks. Salespeeps often make the big screen and are “celebrated” in the movies....


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14June 2017

The Magic of Surveys: How Warby Parker Disrupted the Eyeglass Monopoly

In this David and Goliath story, David wears stylish, quality eyewear that he got for $95....


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05June 2017

Copywriting & Communication: Cutting through the Chaos

In an oversaturated digital landscape, can you communicate with class and get the desired results?...


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