Articles

Marketing

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26February 2019

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out. ...

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26February 2019

Meccano: A Hundred Years and Still Building

Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic following of young men and women? Forced to keep up with the times, Meccano is finding new followers, including British TV fans....

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26February 2019

From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.”...

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26February 2019

beMatrix: the European Award-Winning Company Reveals Its Formula for Success

The internet makes it easier for businesses to reach more people. Because of the increased competition it also makes it harder to stand out in the crowd. Learn how an award-winning company from Belgium slayed the competition by gaining respect for their company and products....

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23September 2018

How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years....

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23September 2018

Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . ....

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23September 2018

Trader Joe’s—Good Vibes, Good Buys

What is the unique appeal of Trader Joe’s? How did they rise to be among the top three grocery stores in surveys of nearly 13,000 customers? Of the best grocery stores ranked in 2017 on attributes like best value, fastest service and cleanliness by Market Force Information, friendly service and cashier courtesy brought Trader Joe’s near the top of the list....

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23September 2018

Innovation & Invention—from the Himalayas to Detroit

In India’s far north, a story emerges, one of a personal quest, ambition minus arrogance, unlimited energy, life-giving water, and a will to make the world a better place, soundly and economically....

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23September 2018

Shofur—from Zero to Five Million Miles

A company in Atlanta of 14 employees took a good idea—a platform for managing thousands of buses—and integrated it (knowingly or otherwise) with two of the most fundamental laws governing any organization. The result: a booming and viable company that not only provides a vital service but saves lives. ...

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20August 2018

Old Spice—This Ship Still Sails the Ocean

Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a story in super-successful promotion....

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12July 2018

The Sweet Taste of Success: The Rise of Halo Top

A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.”...

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27June 2018

Retailers Who Missed the Writing on the Screen

Sears, once king of retailers, is now a cash-starved shell whose future is in doubt....

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20March 2018

The Artist-Driven Vinyl Revolution

From Thomas Edison’s 1877 machine that played back on a rotating cylinder to 167 million vinyl LPs sold in 1985, vinyl’s warm yet crisp analog sound was a casualty in the digital eclipse of the compact disc, downloading and streaming.1...

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04December 2017

The “Hat” throughout History: A Story of Efficiency

From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself....

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21November 2017

Marketing 101: How One Company is Resonating and Reverberating in the Music World

Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening....

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26September 2017

Pittsburgh, the Pentagon, and Chocolate: One Family's Legacy

The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family....