Articles

Compassion vs. Corporation—How Repurpose is Fueling Global Change

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Meccano: A Hundred Years and Still Building

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From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

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How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years....

Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . ....

Trader Joe’s—Good Vibes, Good Buys

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Innovation & Invention—from the Himalayas to Detroit

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Shofur—from Zero to Five Million Miles

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Old Spice—This Ship Still Sails the Ocean

Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a story in super-successful promotion....

The Sweet Taste of Success: The Rise of Halo Top

A little ice-cream company went from ten employees to nearly $50 million in revenue and changed an industry in the process. Fundamental to their growth: understanding their core “public.”...

Retailers Who Missed the Writing on the Screen

Sears, once king of retailers, is now a cash-starved shell whose future is in doubt....

The Artist-Driven Vinyl Revolution

From Thomas Edison’s 1877 machine that played back on a rotating cylinder to 167 million vinyl LPs sold in 1985, vinyl’s warm yet crisp analog sound was a casualty in the digital eclipse of the compact disc, downloading and streaming.1...

The “Hat” throughout History: A Story of Efficiency

From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself....

Marketing 101: How One Company is Resonating and Reverberating in the Music World

Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening....

Pittsburgh, the Pentagon, and Chocolate: One Family's Legacy

The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family....

From $900 Million to Zero: When Is Too Much Simply Not Enough?

We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly....