Articles

Public Relations

repurpose-article.jpg
26February 2019

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out. ...

meccano-article.jpg
26February 2019

Meccano: A Hundred Years and Still Building

Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic following of young men and women? Forced to keep up with the times, Meccano is finding new followers, including British TV fans....

birds-article.jpg
26February 2019

From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.”...

sandcloud-article.jpg
23September 2018

How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years....

grandcentr_5bb5a2e7d17fb6922481538633975.jpg
23September 2018

Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . ....

tjs-article.jpg
23September 2018

Trader Joe’s—Good Vibes, Good Buys

What is the unique appeal of Trader Joe’s? How did they rise to be among the top three grocery stores in surveys of nearly 13,000 customers? Of the best grocery stores ranked in 2017 on attributes like best value, fastest service and cleanliness by Market Force Information, friendly service and cashier courtesy brought Trader Joe’s near the top of the list....

hat-history-article.jpg
04December 2017

The “Hat” throughout History: A Story of Efficiency

From ancient warfare to maverick retail, the idea of a “hat” integrated with near-obsessive efficiency has been a crucible for productivity and has changed society itself....

reverb-article.jpg
21November 2017

Marketing 101: How One Company is Resonating and Reverberating in the Music World

Whether you’re playing the same three chords or are a seasoned virtuoso, if you’re a musician, chances are you have strong, even fanatical opinions about your gear. One Chicago company was listening....

chocolate-article.jpg
26September 2017

Pittsburgh, the Pentagon, and Chocolate: One Family's Legacy

The journey of Edward Marc Chocolatier is one of teamwork, ingenuity, adaptability and, above all, family....

jawbone-article.jpg
11September 2017

From $900 Million to Zero: When Is Too Much Simply Not Enough?

We live in what has been termed the friction-free economy—where labor, information and money move around easily, cheaply and almost instantly....

plant-nite-article.jpg
26August 2017

Leadership Fundamentals: Local Impact, Global Scope

The phrase “Think Global, Act Local” rings true when seeking that elusive commodity called business leadership....

personnel-tacos-article.jpg
28July 2017

Zealous Users, A Burrito Truck, Parkour—A Glimpse into the Culture of Slack

One company, ironically called Slack, with a firm grip on its mission and market, was the fastest startup to elicit the elusive $1 billion valuation....

mans-best-friend-article.jpg
19July 2017

Man's Best Friend: A High-Tech and Human Approach

Rover is an online marketplace for canine care, changing the pet services game—and they do it through know-how, policies based upon compassion, and setting the bar high....

word-of-mouth-article.jpg
27June 2017

Word of Mouth: Your Ticket to Epic and Legendary!

Word of mouth is the Golden Ticket, the Lotto Jackpot and the Holy Grail all rolled into one righteous package that in its purest form costs absolutely nothing....

burnout-sales-article.jpg
16June 2017

How Not to Burn Out in Sales!

So, you think you want to be a salespeep or you already are one and don’t know what to do with yourself? Salespeople often take a bad rap and it is so easy to burn out. There are promises galore of making the big bucks and cashing in. And then there are the realities of failed closes and going down the tubes. Salespeople live on the edge, on the very precipice of life, because they are empowered to move the goods, prime the pump, get the products out there. In doing so, they run the gamut and come up with all kinds of ways to “change” the system and make the big bucks. Salespeeps often make the big screen and are “celebrated” in the movies....