Articles

Retailers Who Missed the Writing on the Screen

Sears, once king of retailers, is now a cash-starved shell whose future is in doubt....

The Missing Function Costing You Floods of Qualified Prospects

You hear people talking about needing more leads all the time. It’s practically a common denominator of business owners that they talk about needing leads. However, it isn’t just any leads that they want. They want “qualified” leads—the ideal type of prospect for that company....

The "How" and "To" of Supply and Demand

In the previous article in this series, we covered a present day example of real estate and development businesses in China applying and misapplying the concepts covered in the article of 19 March 1982, EXECUTIVE SUCCESS, by L.Ron Hubbard: “The whole story of marketing is told in just a few words: ONE FINDS OR STRENGTHENS OR CREATES A DEMAND,” and “ONE SUPPLIES OR DOES NOT SUPPLY A DEMAND AND GETS ADEQUATELY PAID OR DOES NOT GET PAID FOR IT.”...

The Missing Function Costing You Floods of Qualified Prospects

You hear people talking about needing more leads all the time. It’s practically a common denominator of business owners that they talk about needing leads. However, it isn’t just any leads that they want. They want “qualified” leads—the ideal type of prospect for that company....

Politically Incorrect

They were huddled in a cell-like enclosure off of the main walkway like a crew of captured humans from Planet of the Apes....

Is Cold Calling Dead?

I was listening to a friend of mine recently and he was happy to announce the end of cold calling. He said that in the new market, consumers were becoming smarter and with social media, email marketing, internet advertising and the host of other ways that we have to advertise and communicate in the modern age that cold calling was dead....