Over the years though I have met some that wonder why their staff don’t share the same passion for the business. I have always found that it comes down to one of two reasons:
- The staff didn’t understand the purpose of the business because the company hadn’t told them.
- The staff member simply didn’t care.
For the staff member that doesn’t care about your passion for the business, if they were productive and getting the job done for you I wouldn’t worry. If they weren’t productive I’d either help get them to be productive or suggest that they would be better placed not working for you.
How to give your staff a passion for your business.
The majority of staff will share your passion and work with you if you share your passion with them.
A few years ago I was talking to a client that was importing Homewares products from Bali into Australia. He was very passionate about the business and the fact that they provided jobs for 300 people in a third world country. He asked me why the people in Australia that worked for him couldn’t see that and only seemed to come to work for the money. I asked him if he ever told the staff in Australia about his passion for the business and he said no, that his Sales Manager had said not to as it would bore the staff.
In his case the Sales Manager was also destroying the business from within and this was simply a symptom of it.
I told him that he should have a meeting with his staff and share his story and the passion he had for the business.
I got a call two days later where he told me about the meeting he had. He originally intended to speak for five minutes from a prepared speech but instead spoke for one hour from the heart and вЂ“ other than the Sales Manager вЂ“ every staff member was in tears at the end and they had all arrived for work early the next morning and were planning how they could grow the business. Very soon the Sales Manager resigned and in the following two weeks they sold more than they had in the previous eleven months.
Your business may not support 300 people in a third world country but there is something about what you do that gets you up in the morning that you should share with your staff.
So to grow your business and instill some passion into your team here are some steps that I would suggest:
Work out what the purpose of your business is.
Have a meeting with your staff and make sure they all know what the purpose of the business is.
Use this purpose in your promotional items and tell your customers and suppliers about it.
Constantly remind everyone involved what the purpose is and get people involved in it.
Do this and bring some excitement and joy to everyone you work with. L. Ron Hubbard made the reason for this and the point very clear in a 14 January, 1969 article on organization:
STOPS ALL OCCUR BECAUSE OF FAILED PURPOSES.
BEHIND EVERY STOP THERE IS A FAILED PURPOSE.
THERE IS A LAW ABOUT THIS ALL YOU HAVE TO DO TO RESTORE LIFE AND ACTION IS TO REKINDLE THE FAILED PURPOSE. THE STOPS WILL AT ONCE BLOW.