Bruce Wiseman
The Power of Positioning

The Power of Positioning

My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...

The Name Game

The Name Game

I was in mid-town Manhattan a couple of weeks ago. The place is so full of energy it almost lifts you off your feet. It’s a little frenetic for me as a steady diet, as I am of the Chromosomes California. But walking down 7th Avenue around Time Square is a sensory...

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