Public Relations

Public Relations

Meccano: A Hundred Years and Still Building

Meccano: A Hundred Years and Still Building

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Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic...
From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

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Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.” The name of the company that created the silly...
Compassion vs. Corporation—How Repurpose is Fueling Global Change

Compassion vs. Corporation—How Repurpose is Fueling Global Change

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Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out.  What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...
How a Bad Idea Sprung Success That is Helping to Save the Ocean

How a Bad Idea Sprung Success That is Helping to Save the Ocean

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What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years. Back in 2013,...
Overcome the “Invisible” Revenue Killer

Overcome the “Invisible” Revenue Killer

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Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . . Speed. How fast your company ships...
Trader Joe’s—Good Vibes, Good Buys

Trader Joe’s—Good Vibes, Good Buys

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     What is the unique appeal of Trader Joe’s? How did they rise to be among the top three grocery stores in surveys of nearly 13,000 customers? Of the best grocery stores ranked in 2017 on attributes like best value, fastest service and cleanliness by Market Force...