It’s No Mystery—the Best Way to Attract Customers is with a Mystery

We love a mystery. We’re told there is a bizarre creature in the woods, a treasure buried in the earth, something in the night sky that we can’t identify—and we yearn to discover what these things are. Here’s how three businesses used mystery to grow and get...

The Art and Magic of Mercury Mosaics

Today the works of Mercury Mosaics can be seen in thousands of homes and in big businesses such as Google, Disney, Starbucks and Whole Foods. But it wasn’t always this way. It all started in a studio apartment with a woman who had a purpose to prove to herself and...

Best Buy did not “buy” their reason for success, and it cost them dearly

Best Buy succeeded where other stores failed. But when they opened in new markets they didn’t repeat their successful action, and it cost them. Any business owner would benefit knowing how they lost their way. In today’s internet age, brick-and-mortar stores are...

Southwest Airlines’ 3 Jets of Success

Southwest may be the most profitable company in the competitive airline industry. They utilize three “jets” that drive their success and make up their model. Any business wanting to reach greater heights should take note. One could say that the three “jets” that drive...

Mars and Good Management Make for Long-Lasting Success

Mars Candies applied management skill to grow their company for more than 100 years. With a keen understanding of good management practices, this company has become one of the most popular places to work in Europe. Mars Candies, based in McLean, Virginia, is now one...

How Dyson’s “Purpose and Intensity” Helped Create a Multibillion-Dollar Business

Sir James Dyson: You know him from his Dyson vacuums. But Sir James is much more than a vacuum inventor. He’s an entrepreneur and leader extraordinaire. How he got there is something every prosperity-minded person will want to know. As a youngster, James Dyson liked...

From Rebel to Multimillionaire—A Recipe for Success

He was an angry self-starter and a rebel. He was warned by his father not to go into the restaurant business. Today, David Chang is one of the most famous and richest chefs in the world. His success path broke all the rules—except one.  Business success can seem like...

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out.  What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...

Meccano: A Hundred Years and Still Building

Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic...

From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.” The name of the company that created the silly...

Quote of the day

“People who explain how wrong it is all going and who have reasons why and WHO AREN’T PUTTING IT RIGHT are the real crazy people in the universe. The only ones crazier than they are, are the ones who are quite happy to have everything fail and go wrong with no protest from them.


“And the only ones even worse are those who work endlessly to make things go wrong and prevent anything from going right and oppose all efforts instinctively.

“Fortunately there are a few around who DO make things go right in spite of everything and anyone.”

—L. Ron Hubbard

THE SUPREME TEST

The Art and Magic of Mercury Mosaics

The Art and Magic of Mercury Mosaics

Today the works of Mercury Mosaics can be seen in thousands of homes and in big businesses such as Google, Disney, Starbucks and Whole Foods. But it wasn’t always this way. It all started in a studio apartment with a woman who had a purpose to prove to herself and...

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out.  What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...

From Rebel to Multimillionaire—A Recipe for Success

From Rebel to Multimillionaire—A Recipe for Success

He was an angry self-starter and a rebel. He was warned by his father not to go into the restaurant business. Today, David Chang is one of the most famous and richest chefs in the world. His success path broke all the rules—except one.  Business success can seem like...

Shofur—from Zero to Five Million Miles

Shofur—from Zero to Five Million Miles

A company in Atlanta of 14 employees took a good idea—a platform for managing thousands of buses—and integrated it (knowingly or otherwise) with two of the most fundamental laws governing any organization. The result: a booming and viable company that not only...

Innovation & Invention—from the Himalayas to Detroit

Innovation & Invention—from the Himalayas to Detroit

In India’s far north, a story emerges, one of a personal quest, ambition minus arrogance, unlimited energy, life-giving water, and a will to make the world a better place, soundly and economically. The unpredictable and cynical age in which we live requires a new...

Trader Joe’s—Good Vibes, Good Buys

Trader Joe’s—Good Vibes, Good Buys

     What is the unique appeal of Trader Joe’s? How did they rise to be among the top three grocery stores in surveys of nearly 13,000 customers? Of the best grocery stores ranked in 2017 on attributes like best value, fastest service and cleanliness by Market Force...

Overcome the “Invisible” Revenue Killer

Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . . Speed. How fast your company ships...

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