Marketing

Marketing

It’s No Mystery—the Best Way to Attract Customers is with a Mystery

We love a mystery. We’re told there is a bizarre creature in the woods, a treasure buried in the earth, something in the night sky that we can’t identify—and we yearn to discover what these things are. Here’s how three businesses used mystery to grow and get...

Best Buy did not “buy” their reason for success, and it cost them dearly

Best Buy succeeded where other stores failed. But when they opened in new markets they didn’t repeat their successful action, and it cost them. Any business owner would benefit knowing how they lost their way. In today’s internet age, brick-and-mortar stores are...

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out.  What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...

Meccano: A Hundred Years and Still Building

Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic...

From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.” The name of the company that created the silly...

beMatrix: the European Award-Winning Company Reveals Its Formula for Success

The internet makes it easier for businesses to reach more people. Because of the increased competition it also makes it harder to stand out in the crowd. Learn how an award-winning company from Belgium slayed the competition by gaining respect for their company and...
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