Marketing

Marketing

Compassion vs. Corporation—How Repurpose is Fueling Global Change

Sustainability is on the minds of consumers and corporations, and it’s likely to be more than a buzzword and become a byword of commerce from here on out.  What is goodwill? How valuable is it? And how does it relate to sustainability? One Los Angeles company is...

Meccano: A Hundred Years and Still Building

Meccano, a brand that was built from a bright idea in the late nineteenth century, still entertains and teaches young people across the globe. How did this toy revolutionize favorite toys in Great Britain and ultimately around the world, building an enthusiastic...

From Near Bankruptcy to a Billion-Dollar Company—All Because of a Silly Bright Idea

Who could have predicted that a silly app about angry birds would create a gaming empire worth upward of a billion dollars? The app’s creators were facing bankruptcy—until they adroitly used this “administrative tool.” The name of the company that created the silly...

beMatrix: the European Award-Winning Company Reveals Its Formula for Success

The internet makes it easier for businesses to reach more people. Because of the increased competition it also makes it harder to stand out in the crowd. Learn how an award-winning company from Belgium slayed the competition by gaining respect for their company and...

How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years. Back in 2013,...

Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . . Speed. How fast your company ships...