Branding

Branding

Branding—The Right Way

Branding—The Right Way

Bullwinkle used to be my neighbor. That’s right. Some years ago, when our offices were on the Sunset Strip, right across the Boulevard from a soaring billboard of the Marlboro Man—that former American advertising icon—our next door neighbor was Jay Ward Productions....

The Power of Positioning

The Power of Positioning

My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...