Branding—The Right Way

Branding—The Right Way

Bullwinkle used to be my neighbor. That’s right. Some years ago, when our offices were on the Sunset Strip, right across the Boulevard from a soaring billboard of the Marlboro Man—that former American advertising icon—our next door neighbor was Jay Ward Productions....
The Power of Positioning

The Power of Positioning

My first car was a ’53 Chevy which a friend of mine unceremoniously totaled on New Year’s Eve a couple of weeks after my 16th birthday. Not an auspicious start. The ’53 Chevy was followed by a ’54, which stood me in good stead until I took down a telephone pole with...