Marketing Basics

Marketing Basics

Another Type of Marketing

Another Type of Marketing

Do you work hard to make your company stand out from the competition? Over the years you've probably been given several tools on the subject of marketing, but let's take a different look—some “DO NOT's” of marketing that maybe you've overlooked. There are many ways to...

Mental Real Estate

Mental Real Estate

Positioning targets mental real estate. It is the marketing technique that enables you to establish your product or brand in the mind of your public. To do that, you have to find a niche, a place – an opening  in which to bolt down your brand. When done correctly,...