by Karla Karla | Mar 17, 2021 | blog, Featured Article, Marketing, Public Relations, Uncategorized
Apple Inc. almost collapsed in the early nineties. Steve Jobs returned to the company and grew it to stellar heights, from which it is still growing today. We explore how Apple has maintained its Affluence, and how you may do the same for your business. The goal of...
by Prosperity Editor | Mar 12, 2020 | Featured Article, Marketing, Public Relations
We love a mystery. We’re told there is a bizarre creature in the woods, a treasure buried in the earth, something in the night sky that we can’t identify—and we yearn to discover what these things are. Here’s how three businesses used mystery to grow and get...
by Prosperity Editor | Jan 22, 2020 | Featured Article, Marketing, Marketing Basics
Best Buy succeeded where other stores failed. But when they opened in new markets they didn’t repeat their successful action, and it cost them. Any business owner would benefit knowing how they lost their way. In today’s internet age, brick-and-mortar stores are...
by Prosperity Editor | Jan 20, 2020 | Featured Article, Human Resources, Personnel
Southwest may be the most profitable company in the competitive airline industry. They utilize three “jets” that drive their success and make up their model. Any business wanting to reach greater heights should take note. One could say that the three “jets” that drive...
by Prosperity Editor | Jun 19, 2019 | Featured Article
Mars Candies applied management skill to grow their company for more than 100 years. With a keen understanding of good management practices, this company has become one of the most popular places to work in Europe. Mars Candies, based in McLean, Virginia, is now one...
by Prosperity Editor | Aug 20, 2018 | Branding, Featured Article, Marketing
Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a...
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