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Innovation & Invention—from the Himalayas to Detroit

Innovation & Invention—from the Himalayas to Detroit

In India’s far north, a story emerges, one of a personal quest, ambition minus arrogance, unlimited energy, life-giving water, and a will to make the world a better place, soundly and economically. The unpredictable and cynical age in which we live requires a new...

Trader Joe’s—Good Vibes, Good Buys

Trader Joe’s—Good Vibes, Good Buys

     What is the unique appeal of Trader Joe’s? How did they rise to be among the top three grocery stores in surveys of nearly 13,000 customers? Of the best grocery stores ranked in 2017 on attributes like best value, fastest service and cleanliness by Market Force...

Overcome the “Invisible” Revenue Killer

Overcome the “Invisible” Revenue Killer

Prosperity can be achieved by many means: hard work, smart money management or killer advertising. The list goes on. But there’s one prosperity-producing subject that rarely gets enough press. And that’s the subject of . . . Speed. How fast your company ships...

How a Bad Idea Sprung Success That is Helping to Save the Ocean

How a Bad Idea Sprung Success That is Helping to Save the Ocean

What a company stands for may be as important as the products or services they sell. This is the story of three young men who utilized a special aspect of public relations to turn a failed idea into a multi-million-dollar business in a few short years. Back in 2013,...

Business Advice from a Knockout Artist

Business Advice from a Knockout Artist

In the fifties, George Foreman grew up in the slums of Houston, Texas. He dropped out of school in the ninth grade and ran with street gangs. A life of crime was written in the stars. Today, George is worth $300 million. What went right?  George Foreman is a raging...

Old Spice—This Ship Still Sails the Ocean

Old Spice—This Ship Still Sails the Ocean

Old Spice, the brand once associated with sea captains and early Americana, completely rebranded their products in 2008 and have been successfully expanding their line ever since. How they reinvented the brand and continue to appeal to the younger generation is a...